Backroads Privacy Policy
Your privacy is critically important to us. At The Backroads Wine Company, we have a few fundamental principles:
We don’t ask you for personal information unless we truly need it.
We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
Below is our privacy policy, which incorporates these goals. If you have questions about deleting or correcting your personal data please contact us. The Backroads Wine Company. (“Backroads”) respects your privacy regarding any information we may collect while operating our websites.
Website Visitors
Like most website operators, Backroads collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Backroads purpose in collecting non-personally identifying information is to better understand how Backroads visitors use its website. From time to time, Backroads may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Backroads also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on the thebackroadswineco.com blog. Backroads only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.
Gathering of Personally-Identifying Information
Certain visitors to Backroads websites choose to interact with Backroads in ways that require Backroads to gather personally-identifying information. The amount and type of information that Backroads gathers depends on the nature of the interaction. For example, we ask licensees who sign up for wine orders provide a username and email address. Those who engage in transactions with Backroads – by placing orders in our Licensee area, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Backroads collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Backroads. Backroads does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
Aggregated Statistics
Backroads may collect statistics about the behavior of visitors to its websites. For instance, Backroads may monitor the most popular blogs on the thebackroadswineco.com site or understand engagement with specific visitors. Backroads may display this information publicly or provide it to others. However, Backroads does not disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
Backroads discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Backroads behalf or to provide services available at Backroads website(s), and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Backroads websites, you consent to the transfer of such information to them. Backroads will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Backroads discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Backroads believes in good faith that disclosure is reasonably necessary to protect the property or rights of Backroads, third parties or the public at large. If you are a registered user of an Backroads website and have supplied your email address, Backroads may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Backroads and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Backroads takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
Cookies
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Backroads uses cookies to help identify and track visitors, their usage of Backroads website, and their website access preferences. Backroads visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Backroads website(s), with the drawback that certain features of Backroads websites may not function properly without the aid of cookies.
Business Transfers
If Backroads, or substantially all of its assets, were acquired, or in the unlikely event that Backroads goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Backroads may continue to use your personal information as set forth in this policy.
Ads
Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Backroads and does not cover the use of cookies by any advertisers.
Comments
Comments and other content submitted to our Site are not saved on our servers unless they were marked as false positives or missed spam, in which case we store them long enough to use them to improve the service to avoid future false positives and missed spam.
Privacy Policy Changes
Although most changes are likely to be minor, Backroads may change its Privacy Policy from time to time, and in Backroads sole discretion. Backroads encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a thebackroadswineco.com account, you should also check your blog’s dashboard for alerts to these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.